[OVERVIEW - 2025]
Pinacoteca is a speculative design project imagining the future of the museum of São Bernardo do Campo (Brazil).
Developed in partnership with the institution, the project envisions how we could reshape the museum experience through an AI-generated video, memory, and architecture.
Category
Speculative Design & Digital Art Direction
Focus
Future scenario | AI video | Cultural experience
Context
Partnership with Pinacoteca do São Bernardo do Campo
Tools
ChatGPT, Hailuo, Kling, Photoshop, Capcut
The project imagines how the Pinacoteca of São Bernardo do Campo could evolve to reconnect with its visitors and revive public interest. The goal was to project a believable future that inspires and reengages the local community.
The video builds on the museum’s existing architecture, using AI to visualize new spaces, atmospheres, and experiences while preserving its identity.
Developed with generative tools, the teaser was entirely created from AI-driven imagery and cinematic sequencing. It served as a speculative yet realistic visualization for the final presentation to São Bernardo do Campo’s residents.
Ready to embark for an adventure ?
