[OVERVIEW - 2025]
Support Paderrí’s entry into the monoporção market through impactful and functional packaging. The design must bring a fresh, distinctive touch to stand out on shelves. The project reinterpreted this brief by elevating the brand’s visual codes through an elegant and minimalist design approach.
The concept draws on French refinement soft tones, pure forms, and a sculptural shell silhouette evoking the madeleine’s heritage. The goal was to restore a sense of craftsmanship and authenticity.
Through simplicity, tactility, and cultural symbolism, the madeleine becomes both timeless and instantly recognizable on shelf. the packaging becomes more than a wrapper it’s a refined statement that honors the madeleine’s cultural and artisanal roots.
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