[OVERVIEW - 2024]
The Menu is a conceptual gastronomy magazine and digital platform that reframes the menu as a cultural object. It explores how recipes, chefs, and food stories can be elevated through design, turning everyday cuisine into editorial narratives.
Category
Digital platform & Editorial
Focus
Chef stories | Menu | Interactive experience
Context
Personal Project
Tools
Figma, Mockup, Photoshop, Midjourney
The visual identity relies on warm, earthy tones, generous negative space and a restrained typographic system that highlights photography. Layouts use an editorial grid to create rhythm: close-up food portraits sit alongside succinct storytelling blocks.
The project takes shape across print and digital: a magazine, an interactive website, and visual campaigns that blend editorial storytelling with gastronomic exploration.
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