[OVERVIEW - 2025]
Gogiya is a Korean BBQ restaurant concept where fire, flavor, and friendship meet. The project reimagines branding and menu design by blending bold graphics, playful illustration, and a strong identity inspired by the warmth of shared meals.
Category
Branding & Menu card
Focus
Menu experience | Visual identity | Playful
Context
Tools
Figma, Illustrator, Nano banana, Photoshop
The visual language uses vivid orange and deep blue, balancing warmth with trust. A bold logotype, hand-drawn illustrations, and neon-inspired elements convey fun and conviviality.
The menu itself becomes part of the experience, eaten visually, symbolically, or literally devoured in the branding system. This playful metaphor reinforces Gogiya’s spirit: food and design coming together around the grill.
The project was developed collaboratively with Pauline Normand, for an Instagram design competition. My role focused on concept ideation, art direction, and brand storytelling, while also producing mockups and prototypes with AI-assisted imagery.
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